drive as one

JINBA ITTAI

JINBA ITTAI

horse and rider, car and driver

Driving a Mazda puts a grin on your face every time you're on the road. Our cars are much more than about driving from A to B, they're designed and built for pure driving pleasure. We call it Jinba Ittai, a connection between you and the car like a horse and rider.

drive together

engineering a feeling

Mazda has a challenger spirit that pushes us to succeed even against enormous hurdles. When other carmakers said it wasn't possible, we produced a sports car with a rotary engine and we won the toughest endurance race of all, the 24 Hours of Le Mans, when nobody believed we could.

the challenger spirit

determination to succeed

Mazda has a challenger spirit that pushes us to succeed even against enormous hurdles. When other carmakers said it wasn't possible, we produced a sports car with a rotary engine and we won the toughest endurance race of all, the 24 Hours of Le Mans, when nobody believed we could.

daring to be different

Our tenacious engineers built the Cosmo Sport, the world's first mass-production sports car with a rotary engine

daring to be different

After a run of defeats, Mazda became the first Japanese carmaker to win Le Mans in 1991 and in a racing car with a rotary engine – a world first

daring to be different

Mazda continues to challenge the status quo with cars like the RX-Vision, with its next-generation Skyactiv-R rotary engine

technology

built for pure driving pleasure

All our tireless research and development in technology is designed to do more than improve performance and safety, it's designed with you in mind to give you pure driving pleasure and an exhilarating feeling of control.

innovation

skyactiv-x, the next generation

The future is here in the shape of Mazda’s Skyactiv-X groundbreaking new engine. It’s an important step in our quest to develop the ideal combustion engine while enriching people’s lives through the ‘joy of driving’ and protecting our beautiful planet.

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design

kodo – soul of motion

We believe a car should stir emotions, making your heart race before you get behind the wheel. Even when standing still, a Mazda conveys an exciting sense of motion that makes you want to drive it. That's Kodo – Soul of Motion, our design philosophy.

craftsmanship

from our hands into yours

Nothing replaces the skill of the human hand and the power of human touch when designing a Mazda. It takes 20 years of training for our clay modellers to transform ideas into life sized models, but a fraction of a second to be moved by Kodo: Soul of Motion Design in our cars.

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all-wheel-drive

ordinary all-wheel isn’t enough

When road and weather conditions are challenging, you want total comfort and control. Our i-ACTIV All-Wheel-Drive uses 27 sensors to check conditions 200 times a second. Enjoy reassuring grip on any surface, in any weather and feel in perfect harmony with the car.

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I-ACTIVSENSE

all-round protection

Our innovative i-ACTIVSENSE safety technologies give you all-round protection from hazards and dangers you may not see. As you drive through city traffic, on long, motorways journeys, at night, our camera and sensor systems work seamlessly together to keep you safer, for maximum driving pleasure.

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